Japan has caught the attention of fashionistas around the world. Some Japanese haute couture designers have been very global, while Japanese street fashion, especially Tokyo, has even become a fashion direction for many fashionistas. Harajuku, Shibuya and Akihabara styles are references for many people looking for fashion and appearance inspiration.
STREET FASHION IN JAPANESE TEENAGERS AS A PART OF POPULAR CULTURE
The content this time covers the two styles of fashion, Harajuku and Shibuya. There are many styles, fashion in Japan, in this study analyzes the Decora style developed in Harajuku and the Yamamba style developed in Shibuya.
Japanese fashion is a mix of traditional and modern Japanese styles. Japanese clothing has competed with western fashion since the 21st century and is now evolving into what has been called “street fashion”. The term is used to describe the fashion/style of clothing a person wears through a combination of the latest fashion trends with traditional styles.
Street fashion or better known as Harajuku style has permeated almost every major city in Japan, such as Tokyo, Osaka, Ginza, Harajuku, Shibuya, etc. and we can see it on the streets or in major shopping malls. Any foreigner who saw them would wonder why they dared to dress like that. They dress unconventionally as usual, as if they wanted to convey something with this style of clothing. In this article, we will examine two styles of clothing that represent Harajuku style, namely Decora and Shibuya Style, namely Yamamba.
These two styles are currently popular among young people in Japan. Decora is more about cute, fun and attractive dress style. This style is very popular with middle and high school boys. The hallmark of this style lies in the use of colorful garments, cute accessories that stick almost all over the body, such as brooches, necklaces, bracelets, rings, etc. While the Yamamba style looks more sinister and frightening because of its resemblance to a ghost figure who is passing through tousled hair and black makeup.
The Harajuku style (原宿スタイル) has become one of the most popular street styles in the world. This Japanese street style is very unique and “different” which is why it is very popular among young people both in Japan and outside of Japan. Its popularity has spawned many typefaces describing different styles in this Harajuku style, from cute styles better known as kawaii (可愛い) like Lolita, anarchic styles like punk to black dresses like Gothic. If we already know enough about the aspect of the different styles in this Harajuku style. For example, the Lolita style, which has an elegant and childlike appeal. This style usually consists of clothing items in the form of fluffy pink or light blue dresses with lace details and other feminine accessories such as umbrellas, handbags and lace headbands. Another example is the cosplay style (gamer costume) that mimics the look of the actors in the film characters from Japanese manga (漫画) or comics, and characters in anime (アニメ) or Japanese animation.
Decora is a Japanese street fashion style that originated in Harajuku in the late 1990s and became popular both inside and outside of Japan. The basic theme of decora is to be seen as a “teen”, so the color of the clothing worn is usually deep pink, soft pink or other light colors. Pastel colors are used very rarely. The hallmark of decora is the use of accessories, especially on hair with lively and lush bangs. Hairpins, necklaces, bracelets are cute and unique almost all over the body. Stockings, cuffs and knee socks are also worn in different layers. Decora fans don’t like to wear make-up, they prefer to use excessive accessories, especially in their hair. Decora (デコラ) is a Japanese word abbreviated from the English word decoration. Decora focuses on showcasing clothing and artistic creativity rather than emphasizing the sensuality of the body. One of the most popular fashions among Decora devotees is that of the “Sensational Kawaii” concept. The decora fashion has a such as adding accessories or decorating the clothes according to their imagination and creativity. In terms of makeup, compared to Shibuya, young people’s makeup in Harajuku is usually more natural, kawaii 可愛い (cute), and not sexy.
Yamamba was a Japanese fashion trend in the 2000s and flourished in Shibuya. Yamamba’s followers tend to be dominated by 20-year-olds and come from wealthy circles. Yamamba’s fashion style was originally born in Shibuya, Tokyo, the center of street fashion and the direction of Japanese youth pop culture. From there, this new cultural movement penetrated the most important cities in Japan such as Osaka, Nagoya and Kyoto. In Osaka, the centers are Namba and Umeda. In Nagoya it is in Sakae and Nagoya Eki. In Kyoto, it can be found in Shijo and Kawaramachi. Yamamba can also be found in many other cities in Japan. The Yamamba girl is characterized by blonde, slightly silvery white and tousled hair. Their skin is dark, they wear white lipstick, colored contact lenses, false eyelashes and cover their faces with face stickers. They often wear Hawaiian colors, which are bright colors. Yamamba girls are known for their fun lifestyle. They enjoy life shopping, buying branded products, traveling, spending time at the mall, eating at expensive restaurants, or just hanging out with their group. Yamamba deliberately opposes the workaholic lifestyle of the Japanese, which is known to be excessive. Most Japanese media (as well as conservative groups) often portray Yamamba in a negative light. The teens free life is often referred to as the mouth of free sex in Japan. Moderates see Yamamba as nothing more than one of many products of Japanese pop culture.
The famous traditional Japanese clothes
If last have discussed is modern fashion from Japan, this time we will discuss the most famous traditional clothing from Japan.
Kimono is worn by the Japanese only at certain times. For example, during “sejin shiki” (day of maturity), “kekkon shiki” (wedding day), “nyugaku shiki” (new student acceptance day). Or during festival events from Japan, at that time many women wore kimonos.
Many parents buy kimonos for their daughters in order to attend a ceremony that is quite important for the life of a young Japanese woman during her lifetime. Because indirectly, when a woman wears a kimono, it shows that she is ready to marry and have a family.
Yukata is a type of casual Japanese kimono made of fine, unlined cotton fabric that is worn for casual occasions in summer. Yukata is made of cotton, which allows the wind to pass through easily, allowing the body to cool off in the afternoon or after a hot water bath in Japan at night. Yukata’s are usually made of cotton, although many are now made of mixed materials, such as Cotton mixed with polyester. Men’s yukata are usually made of a dark base color (such as black, dark blue, dark purple) material with dark stripes. While the yukata for women usually consists of materials with bright basic colors or pastel colors with brightly colored patterns.
Geta (下駄) is a traditional Japanese footwear made of wood. At the base (dai) there are three holes for inserting a rope using a cloth tie called hanao (鼻緒). Two heels called ha (“tooth”) are located at the bottom of the base (sol). Geta is worn outdoors when wearing a yukata or kimono that is not a formal kimono. High heels on geta make it easier for the wearer to walk through muddy roads when it rains.
Geta is worn barefoot (when wearing a yukata) or with socks called tabi. The method of using geta is like the method of wearing flip-flops, the hanao is clamped between the thumb and forefinger of the foot. When wearing a yukata, geta is worn barefoot. Hot springs (onsen) and traditional inns (ryokan) usually provide geta that guests can borrow.